Story of Success

sebamed is a medicinal skin care system. Unlike other cosmetic products sebamed has been developed as a system of prophylactic and regenerative skin care with especially high skin tolerability for the use in sensitive and problematic skin. Yes, more than just providing a clean, fresh appearance and smooth and supple skin; more than a sense of smelling good and feeling nice, sebamed offers the user additional benefits:

In 1953 Dr. Maurer took the position of Director of the R&D department at Rei-Werke, the company founded and owned by his brother, Willi Maurer. There, he continued his searched for gentle skin cleansing products that would not destroy the skin’s biological acid protection mantle.


In 1957 Dr. med. Heinz Maurer finally realized his idea. The first “soap-free cleansing bar” was put into production. This bar was based on tensides that corresponded to the physiological slightly acidic skin pH value of 5.5. of the healthy skin. It was than, that Dr. Maurer made the provocative statement to the medical profession that “people have not washed correctly for 2,000 years”.



In 1967 the physician founded Sebamat Chemie GmbH and manufactured the first sebamed products. Dr. Maurer’s ideas for medicine products found wide acceptance by pharmacies and met great approval among dermatologists as his invention also enabled the washing of infected and irritated skin (which had not been possible beforehand). With sebamed a new chapter of medical body care was opened. The idea was swiftly copied. Soon so-called “pH-neutral” products appeared on the market and caused confusion as these products didn’t offer a pH value of 5.5 and therefore didn’t correspond to the acid protection mantle of healthy skin. The small-scale entrepreneur took on big business – and won.

With great energy and enthusiasm he has successfully been managing the family business in a highly competitive market. His continuous strive for innovation that is based on consistent research has created new products for the medicinal skin care sector. No sebamed product leaves the German plant without having undergone dermatological testing. Quality prevails: since its foundation sebamed has been able to hold a steady third of the market of medical skin care.

In 1983 Dr. med. Maurer founded Sebapharma GmbH & Co.KG, a separate sales organization which unites all existing subsidiaries: Herzpunkt Pharma, Maurer Pharma und Sebamat Chemie GmbH.
Headquartered in Boppard/ Germany, the Sebapharma GmbH & Co.KG has proved that it can be successful at both, national and international level. To date, sebamed is successfully marketed in more than 60 countries worldwide. What started with the sebamed Cleansing Bar has in the meanwhile developed into a large product portfolio that gathers more than 50 different items – and the range is constantly being extended. Besides the sebamed cleansing products, a special skin care series offers additional protection. Whether for the daily personal care of sensitive skin, the delicate skin of babies or the high demands of stressed skin – all products are based on the concept of stabilizing the natural protective acid mantle of the skin using the pH value of 5.5.

The pioneer of medical skin care is still deciding upon the direction taken by the company. With great passion and enthusiasm Dr. Maurer works on new concepts for skin protection. The 89 year old does not rest on his laurels, thus is still representing one of the most successful and truly independent entrepreneurs of Germany.
sebamed’s product philosophy has been confirmed and documented in over 120 scientific studies: cleansing and care products, which aim to maintain the pH value of 5.5 ensure that the skin remains healthy.